Service Description

We start by understanding your business goals, customer segments, and competition. From there, we map a data‑driven strategy across Google Search, Performance Max, and social channels. Campaigns are structured to ensure clean segmentation between prospecting and remarketing, making it easier to test creative variables and allocate spend where it performs best. Implementation steps: - Comprehensive audit of existing accounts and analytics setup. - Develop keyword clusters, ad groups, and custom audiences. - Configure GA4 and CRM tracking to capture all conversion types. - Build ad variations (text, image, video) for each funnel stage. - Launch with controlled budgets and monitor early trends. - Optimise based on CTR, conversion rate, and cost per acquisition data. Tangible results: - Higher click‑through rates - Better cost per conversion - Improved impression share in competitive verticals Deliverables: - Account rebuild and structure mapping - Keyword and audience strategy - Conversion tracking and analytics setup - Ad copy, creatives, and A/B testing - Ongoing bid and budget optimisation - Weekly reviews and monthly reports with insights How we measure: CTR, CPC, CPA, conversion rate, pipeline impact, and ROI over time.