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Privacy Policy

Alchemy Digital Solutions Privacy Policy
Last updated: October 2025

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1. Introduction
 

At Alchemy Digital Solutions, we respect your right to privacy and are committed to ensuring that your personal information is handled responsibly. In accordance with the Protection of Personal Information Act (POPIA), this policy explains how we collect, use, disclose, and safeguard your personal information, and your rights in relation to that information.

 

2. Who we are and how to contact us

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We are Alchemy Digital Solutions, a digital marketing agency registered and operating in South Africa. If you have questions or requests regarding your personal information, please contact us at:
Email: info@alchemydigitalsolutions.net
We have appointed an Information Officer as required by POPIA. You may contact the Information Officer directly upon request.

 

3. What personal information we may collect

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When you interact with us—whether via our website, by submitting a form, contacting us by email/phone, or as a client—we may collect personal information such as:

  • Name

  • Email address

  • Telephone number

  • Company name

  • Job title/role

  • Any other information voluntarily provided

We may also collect technical/usage information such as your IP address, browser type, pages visited, and visit duration through tools like Google Analytics.

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4. Purpose of collection and lawful basis

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We collect and use your personal information for the following purposes:

  • To respond to your enquiries and provide the requested services

  • To manage client relationships and fulfil contractual obligations

  • To send marketing or promotional communications with your consent

  • To analyse and improve our website and services

  • To comply with legal and regulatory requirements

We rely on lawful bases such as consent, contract performance, legal obligations, and legitimate interests, always balanced with your privacy rights.

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5. Disclosure of personal information

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We will not disclose your personal information to third parties unless:

  • You have provided consent

  • Disclosure is necessary to provide our services

  • Required by law or regulation

  • Necessary to protect our rights or those of others

Trusted third-party providers (e.g., hosting, analytics, or communication services) are bound by confidentiality and data protection agreements under POPIA.

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6. Cookies, analytics and tracking technologies
 

We use cookies and similar technologies to improve your browsing experience and understand website usage.
Google Analytics helps us collect aggregated, anonymised data about visits, device types, and engagement. This does not personally identify you unless you voluntarily share identifiable information.
You can manage or disable cookies via your browser settings.

 

7. Cross-border transfers

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If personal information is transferred outside South Africa, we ensure compliance with POPIA by using appropriate safeguards and ensuring the recipient provides adequate protection or operates under binding contractual terms.

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8. Retention of personal information
 

We retain your information for as long as necessary to fulfil the purposes of collection and comply with legal obligations. When no longer required, we securely delete or anonymise the data.

 

9. Data security

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We implement reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, or destruction. This includes encryption, firewalls, secure storage, and restricted access based on business necessity.

 

10. Your rights
 

You have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of inaccurate or outdated information

  • Withdraw consent at any time

  • Object to the processing of your information (including direct marketing)

  • Lodge a complaint with the Information Regulator if you believe your rights have been violated

To exercise these rights, contact us at the email above. We may require proof of identity before processing requests.

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11. Notification of data breaches

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If a security compromise occurs, we will notify affected individuals and the Information Regulator as soon as reasonably possible, as required by POPIA.

 

12. Changes to this policy

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We may update this policy from time to time to reflect changes in our practices, legal obligations, or services. Updated versions will be posted on our website with the new “Last updated” date.

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13. Consent

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By using our website, submitting information, or engaging our services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

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